AI ad copy generator for Facebook adsStart from what worked.
Not from a blank page.
Your AI assistant finds your best-performing ad, keeps what made it work and writes new versions in your brand voice, using only claims you've approved. You review them, choose which to test and set them live yourself.
Export the results. Sort by cost per result. Find the winning ad. Open the brand guide. Write five versions. Check every claim. Count the characters. Or just ask.
Write three new versions of our best Facebook ad from last month.
Start from a blank page and AI writes ads that could be anyone's. Your assistant starts from your own results instead: your top ads by channel, period and the measure you care about, such as cost per result. It reads your brand voice, your approved claims and the rules for each channel, including length limits. Then it writes versions that keep the offer and change the angle, and checks every line before you see it.
Three versions, each one checked.
Each version says which part changed, so you test with a purpose instead of at random. Nothing is invented: no made-up numbers, reviews or claims you haven't approved. And it stays out of your ad spend: it can't change budgets or bids, or switch ads on or off.
What to change in an ad variation. And what to leave alone.
A variation only teaches you something if you know what changed. Keep the parts that make it your ad, and change one thing per version.
- 01 The offerKeep
Same product, same price, same deal. Change the offer and you’re testing a new ad, not a version.
- 02 The claim and disclaimerKeep
Use the wording exactly as approved. Rewording a claim can change what it promises.
- 03 The opening lineChange
The first few words carry a lot of weight in a busy feed. Try a question, a plain statement and a specific detail.
- 04 The angleChange
Lead with the problem, the result or the detail customers mention most. One angle per version.
- 05 The call to actionChange
“Shop the sale” and “See the colors” ask for different things. Test the words, not just the button.
Then run a few at a time and let results, not taste, pick the winner. Your weekly report shows which one did.
Weekly marketing reportSpend and go-live stay in your hands.
Budgets and bids
Your assistant can't change budgets or bids, or switch ads on or off. Someone on your team does that in the ad account.
What runs next
It can tell you what performed. Choosing what to test, and when to stop a test, is a marketing call.
New claims
If an idea needs a claim you haven't approved, it stays out of the draft. Adding a claim to your approved list is a person's job.
Your rules, written down. Then followed every time.
Set up for you as part of the Marketing package, typically in one to two weeks. No technical staff needed: one person who knows how the work flows, plus logins to your apps.
What your assistant learns
Rules we write down with you
Shortcut · for this job
Use New ad versions and say which channel and period. With the Ad drafts add-on, it can also set the new ads up as paused drafts for you to review.
Works with
App names are trademarks of their owners. Figure Hawk is not affiliated with or endorsed by them.
Can AI write good Facebook ad copy?
It can write good first drafts quickly, if it knows what good looks like for you. Starting from your own best ad, your brand voice and your approved claims is the difference between generic copy and copy you'd actually run. A person still picks what goes live.
How many ad variations should we test at once?
Fewer than you might think. Three or four versions that each change one thing will teach you more than ten that change everything. Give each one enough budget and time to show a real difference before you judge it.
Will it make up claims or reviews?
No. It only uses claims from your approved list, and it never invents numbers, testimonials or reviews. Every version is checked for off-brand words, unapproved claims, missing disclaimers and length before you see it.